Transferable Skills

Business Proposal Writing

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Overview (PDF)

R 1 800.00

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There is an obvious self-interest in being able to persuade other people to act or believe as you wish them to. It is thus worthwhile to invest the time needed to learn the skills necessary to write a persuasive proposal. NQF Level 5


1. Proposals are not Reports
How are reports and proposals different?
2. Phase 1: Preparation
Overview: Seven key questions you must answer
Goal: What do you want?
Deliverables: What results will you deliver?
Solution: What will you do, how will this help and why this way?
Experience: Why should your readers believe that you can do this?
Costs: How can you justify the cost of these results?
Benefits: Why should your readers want these results?
Summary of the pre-writing process
3. Phase 2: Writing
Cover letter or email
Titles should be informative
Executive summary
Table of contents
Glossary of terms
Deliverables and your solution
Cost summary and Financial details
Weaknesses, risks and assumptions
KPI’s: How will you measure the success of the work?
4. Using Plain English
What is plain English?
Key 1: Impress them with simplicity
Key 2: Impress them with your style
5. The Politics of Persuasion: Six Tendencies that Lead to ‘Yes’