R700.00
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Learning Outcomes
| Understand how proposal evaluators evaluate proposals and how to address their requirements and expectations effectively |
| Define the strategies, appropriate methodology and style for proposal development |
| Use a logical framework to structure a proposal |
| Know how to include a needs analysis and adequate solution within a proposal |
| Know how to incorporate a cost analysis properly and master the art of preparing accurate and realistic budgets |
| Improved writing skills and knowing how to proofread and edit effectively |
| Know how to assemble a proposal package for submission |
Description
There is an obvious self-interest in being able to persuade other people to act or believe as you wish them to. It is thus worthwhile to invest the time needed to learn the skills necessary to write a persuasive proposal. NQF Level 5
Outline
| 1. Proposals are not Reports | |
| How are reports and proposals different? | |
| 2. Phase 1: Preparation | |
| Overview: Seven key questions you must answer | |
| Goal: What do you want? | |
| Deliverables: What results will you deliver? | |
| Solution: What will you do, how will this help and why this way? | |
| Experience: Why should your readers believe that you can do this? | |
| Costs: How can you justify the cost of these results? | |
| Benefits: Why should your readers want these results? | |
| Summary of the pre-writing process | |
| 3. Phase 2: Writing | |
| Cover letter or email | |
| Titles should be informative | |
| Executive summary | |
| Table of contents | |
| Glossary of terms | |
| Introduction | |
| Deliverables and your solution | |
| Experience | |
| Cost summary and Financial details | |
| Benefits | |
| Weaknesses, risks and assumptions | |
| KPI’s: How will you measure the success of the work? | |
| 4. Using Plain English | |
| What is plain English? | |
| Key 1: Impress them with simplicity | |
| Key 2: Impress them with your style | |
| 5. The Politics of Persuasion: Six Tendencies that Lead to ‘Yes’ | |
| Reciprocity | |
| Consistency | |
| Consensus | |
| Liking | |
| Authority | |
| Scarcity | |
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