R800.00
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Learning Outcomes
| A strong Personal Brand helps you build trust, stand out, attract opportunities, expand your influence, and create long-term career and business value. |
Description
In today's workplace, Personal Branding is no longer just for executives, entrepreneurs, or influencers. It is a valuable career-development tool that helps professionals establish credibility, increase visibility, build trust, and create new opportunities.
Outline
| 1. Introduction to Personal Branding | |
| What is Personal Branding and Why is it Important in Today’s Workplace | |
| The Relationship between Reputation, Credibility and Influence | |
| 2. Self-Discovery and Brand Foundation | |
| Identifying your Strengths, Skills and Unique Value Proposition | |
| Aligning Personal Values with Professional Purpose | |
| Defining your Areas of Expertise | |
| Understanding Personal Motivations and Aspirations | |
| Adopting a Growth Mindset | |
| Confidence and Self-Efficiency | |
| 3. Defining Your Personal Brand | |
| Crafting a Personal Brand Statement | |
| Establishing your Professional Identity | |
| Creating a Compelling Professional Narrative | |
| 4. Building Credibility and Trust | |
| Initiative and Self-Starting Behaviour | |
| Emotional Intelligence | |
| Resilience, Adaptability and Agility | |
| Ownership Mentality | |
| Business Ethics Principles and Ethical Decision-Making | |
| Accountability | |
| Motivation and Discipline | |
| How to Build Relationships that Lead to Opportunities | |
| Why Mentors are Needed for Professional Success | |
| 5. Communication and Pitching | |
| Storytelling | |
| Presentation Design and Public Speaking Basics | |
| Elevator Pitches | |
| Persuasion and Influence (framing messages for impact and understanding audience motivations) | |
| Networking | |
| Meeting Etiquette (Face-to-Face and Virtual) | |
| 6. Digital Personal Branding | |
| Managing your Online Presence and Professional Use of Social Media | |
| Building a Strong Profile on LinkedIn | |
| Content Creation | |
| 7. Personal Branding in the Workplace | |
| Why Internal Branding Matters | |
| How to Build a Strong Internal Brand | |
| 8. Measuring and Strengthening your Brand | |
| Personal Brand Audits and Identifying Gaps Between Perception and Intention | |
| Learning from Failure | |
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