Transferable Skills

Storytelling for Impactful Communication

4.8 (7 ratings)

Overview (PDF)

R500.00

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Description

Storytelling is a strong business skill and when implemented effectively, it can boost a business in a number of ways, such as: Improving customer loyalty; Creating a strong marketing strategy; Increasing profit, employee engagement, etc   Storytelling conveys purpose and businesses with purpose are noticed and win the loyalty of consumers.


Outline

Once Upon a Time … Introduction to Storytelling
What is Storytelling?
The Importance of Storytelling in Business
Key Principles for Impactful Storytelling
Theme
Emotional Core
Narrative Structure
Character Development
Story Structure
Establishing Rapport
The End … Conclusion
Rehearsal Techniques
Do’s and Don’ts