R800.00
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Learning Outcomes
| A steady stream of ideal clients |
| Rewarding partnerships |
| Leadership opportunities |
| Association with a market niche |
| Greater credibility, recognition and prestige |
| Higher perceived value |
Description
In today’s job market and entrepreneurial landscape, there is no room for being another face in the crowd. You have to separate yourself from the competition and be more appealing to your target audience by creating a recognisable Personal Brand. This programme will take your through all the steps you need to take to create a unique personal brand.
Outline
| Introduction | |
| What is Branding? | |
| Why should you Build your Personal Brand? | |
| 1. How to Create your Personal Brand Vision | |
| Steps to Create your Brand Vision | |
| Where you Want to Be | |
| Others Worth Emulating | |
| Developing your Professional Image | |
| 2. How to Define your Target Audience | |
| Building Relationships: Give a Lot to Get a Lot | |
| The Person that will Pay you | |
| The Person that Influences the Person that Pays you | |
| Your Supporters | |
| Give Back to your Supporters by Asking Questions | |
| 3. How to Build your Online and Offline Assets | |
| Building Social Communities | |
| Domain Buying Strategies | |
| Building a Professional Website | |
| Building a Blog | |
| Business Cards and other Offline Assets | |
| 4. How to Build your Brand through Outreach | |
| How to Build Relationships that Lead to Opportunities | |
| How to Get Exposure by Guest Blogging | |
| How to Build your Brand using Linkedin | |
| How to Promote your Personal Brand with Online Advertising | |
| 5. How to Get Free Press Coverage | |
| How to Increase your Profile | |
| How to Become a True Media Super Star | |
| 6. How to Connect with Mentors | |
| Why Mentors are Needed for Professional Success | |
| Finding a Mentor | |
| How to Approach and Earn their Respect | |
| 7. How to Monitor the Performance of your Brand | |
| Why you Need Control Over your Name | |
| How to Remove Less-Ideal Search Listings | |
| Tools to Help Monitor your Brand | |
| How to Deal with Negativity | |
| 8. How to be Unique | |
| Figuring out what Makes you Unique | |
| How to Develop your Personal Story that Separates you from Others | |
| How to Create a Personal Elevator Pitch that Wins Over People you Meet | |
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